One of my books took more than a year to write, ten hours a day. Another took three weeks. Both sell for the same price. The quicker one outsold the other 20 to 1.
A $200 bottle of wine costs almost exactly as much to make as a $35 bottle of wine.
The cost of something is largely irrelevant, people are paying attention to its value.
Your customers don’t care what it took for you to make something. They care about what it does for them.~Seth Godin, Cost and Value
Pastoral work familiarized me with the feeling of doing work others found less than helpful. You have to get used to unattended meetings and sleeping congregants. At times I would question the spiritual maturity of the flock. If they only knew, they would hear my sermons and read my writing with rapt attention. They would remove their sandals and bathe in my glory.
Writers like Godin help me reconsider. I might actually be boring. Am I creating value? Am I speaking and writing in a way that helps my congregation see things they’ve always wanted to see? Am I causing the Bible to seem boring and useless for everyday life?
I’m aware that it is God who gives growth (1 Cor. 3:6). The gardener can plant and water, but photosynthesis needs to do its thing. Pastoral work, as with most of life, often involves planting seeds and praying for their success.
Unfortunately, many pastors use this truth as an excuse for shoddy work. We leave our seed in the bag and commend its growth to God. Rather, the Apostle Paul would say things like “I worked harder than any of them” (1 Cor. 15:10).
I can safely assume that I could have done something better. I can always speak with more vitality and clarity. I’ve never prayed too long over a sermon.
The trick is to work hard on the right things in the right way. Your congregants don’t care what it took for you to make something. They care about what it does for them.